Why is it important to pay attention to the beginning of the story?
The beginning creates expectations, and the listeners’ expectations must be met. In the first three seconds, due to a strong input, you need to make people feel that at the end of the speech they will receive a valuable gift – only then they will have an incentive to delve into the content and listen to the end.
As a rule, in business they do not start telling directly from the events: “Once in 1992 I went out into the street, when suddenly …”. More often than not, we begin the story with a connecting phrase that immerses the listener in context: what will be discussed, what benefits we will communicate, why we are telling the story at all.
What happens if I don’t meet the expectations of the audience?
Let’s imagine a situation. A guy and a girl are having dinner in a restaurant. Suddenly he kneels in front of his companion with a box in his hands and says: “Now I will ask you a question that will change your life and mine forever.” Opens the box, and inside … earrings. But a different picture of the development of events has already formed in our head. If the expectations are not met, we are disappointed.
It’s the same with the beginning of history. You can intrigue listeners from the very first lines with the phrase: “Colleagues, now I will tell you about the main principle of leadership.” But, if in the story you do not communicate the principle, they will no longer want to listen to you. Trust will be lost and the audience will be disappointed. So keeping the promise you make at the beginning is a prerequisite for a good story.
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